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In the world of healthcare supply chains, complexity is the norm. For Performance Health, the largest global manufacturer and distributor of rehabilitation, physical therapy, and sports medicine products, managing this complexity is critical. Their expansive network spans more than 100 countries, serves thousands of hospital systems, clinics, and specialty facilities and includes over 300k production-location combinations. But like many companies in the life sciences sector, Performance Health has faced a host of supply chain challenges—from demand volatility to visibility gaps and supplier disruptions across a broad product portfolio and network.  

Now, they’re turning to ketteQ, a leader in adaptive supply chain planning, to revolutionize their operations and ensure a more agile and resilient future.

Diagnosing the Challenges

Performance Health’s supply chain is nothing short of intricate. With products flowing to 5,000 hospital systems, 172 Veterans Affairs facilities, and 30,000 clinics, their operations are integral to delivering life-enhancing and life-saving products where they’re needed most. However, this scale brings unique challenges:

  • Demand Complexity: Healthcare's dynamic nature creates intricate demand patterns that exceed traditional forecasting capabilities. Patient needs shift rapidly across regions and specialties, requiring sophisticated predictive tools to ensure optimal planning.  
  • Supply Chain Transparency: Without granular, real-time visibility into global inventory movements and potential disruptions, healthcare providers struggle to maintain consistent service levels. This opacity can compromise patient care and operational efficiency.
  • Global Compliance Management: Operating across more than 100 countries introduces multifaceted regulatory requirements that impact everything from storage conditions to delivery timeframes. This complexity requires intelligent systems that can adapt to varying compliance standards while maintaining operational flow.
  • Supply Network Resilience: In healthcare's interconnected supply chains, disruptions at any single point can cascade throughout the network, affecting patient care delivery. Modern supply chain solutions must anticipate and mitigate thes ripple effects before they impact healthcare outcomes.
  • Product Lifecycle Orchestration: Managing concurrent new product introductions while phasing out existing products creates significant planning complexity. Healthcare providers must seamlessly coordinate NPI and EOL processes across global markets while maintaining service levels and minimizing obsolescence ris

Performance Health recognized the need for a transformative solution to overcome these barriers and drive greater efficiency, visibility, and control.

Why Performance Health Chose ketteQ

After evaluating several legacy supply chain solutions, Performance Health selected ketteQ for its ability to leverage AI and machine learning to automate complex tasks and generate highly accurate demand forecasts. These capabilities stood out in an industry dominated by traditional systems that struggle to keep pace with today’s fast-moving challenges.

With ketteQ’s solutions, Performance Health gains:

  • Advanced Visibility: Real-time insights that provide a clear picture of inventory, demand, and supply.
  • Proactive Planning: AI-powered tools that anticipate disruptions and recommend actionable solutions.
  • Adaptive Supply Planning: Streamlined supply-demand matching ensures the right products are always available where needed.
  • Agility and Scalability: The flexibility to adapt quickly to changing market conditions while scaling operations effectively.

Adam Shapiro, COO of Performance Health, summed it up:

"Today’s supply chains are more complex and challenging than ever. We needed a fundamentally different planning solution—one that harnesses generative AI, machine learning, advanced solvers, and cloud computing to deliver the agility and real-time insights required to navigate these complexities. That’s why we selected ketteQ."  

Transforming Healthcare Supply Chains

With the implementation of ketteQ’s demand, inventory, and supply planning solutions, Performance Health is taking a giant leap forward in supply chain innovation. By automating processes, generating precise forecasts, and enabling data-driven decisions, ketteQ’s solutions empower Performance Health to:

  • Improve operational efficiency across their global network.
  • Ensure high service levels by maintaining superior inventory availability.
  • Enhance supply chain resilience, ensuring critical products reach patients even in the face of disruptions.

Mike Landry, CEO of ketteQ, highlighted the broader impact of this collaboration:  

"At ketteQ, we are proud to partner with innovators like Performance Health. Together, we’re using AI and machine learning to transform supply chain operations, enabling better patient outcomes by delivering vital products faster and more efficiently. This partnership represents a significant milestone for the life sciences supply chain and the healthcare systems it supports."

A Future of Possibilities

For companies like Performance Health, the stakes are high—every delay or misstep in the supply chain has a direct impact on patient care. With ketteQ’s adaptive planning capabilities, Performance Health is better equipped to tackle the challenges of today’s complex healthcare landscape while positioning itself for a more resilient and scalable future.

This partnership not only underscores the importance of innovation in supply chain planning but also sets a new benchmark for how life sciences organizations can leverage advanced technology to improve outcomes for their customers and the patients they serve.  

Ready to transform your supply chain with the power of AI and machine learning? Discover more about ketteQ’s demand, inventory, and supply planning solutions by reading here.

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About the author

Gary Brooks
Gary Brooks
Chief Marketing Officer

Gary has over 25 years of experience leading global marketing organizations for industry-leading software companies. Prior to ketteQ, Gary was Chief Marketing Officer at Syncron where he was instrumental in accelerating the company’s growth and global expansion. Mr. Brooks has also led high-performance marketing organizations at Ariba, Bomgar, Cortera, KnowledgeStorm, Sergivistics, Tradex and Urjanet.

Gary has shared his vision for service and supply chain transformation as a public speaker and contributing writer.  His work has been featured in publications around the world such as Forbes, VentureBeat, ZDNet, Equipment World, Nikkei, Manufacturing Business Technology, Supply & Demand Chain Executive and Field Service News, among others.

Gary holds a BS from Northeastern University and a MS, Management from Lesley University. He is co-founder of the Brooks Family Foundation, a philanthropic organization that provides assistance to those in need.