Growing a Fresh Future: The Greenery Partners with ketteQ to Revolutionize Produce Distribution
The Greenery partnered with ketteQ to revolutionize produce distribution optimizing inventory, demand forecasting, and operational efficiency to deliver fresher produce—faster and smarter.
Overview
The Greenery, a Netherlands-based international supplier and distributor of fresh fruits and vegetables, faced increasing complexities in balancing supply and demand. With over 350 products distributed to 60 countries and partnerships with approximately 1,300 suppliers (growers) and over 8,000 customers, based on consolidated site groupings from their database, The Greenery needed a modernized approach to inventory and supply chain planning. Their reliance on manual spreadsheet-based processes was no longer sustainable, leading to inaccurate forecasts, missed fill dates, and unnecessary product waste.
Seeking a next-generation planning solution, and with the support of Netherlands-Based Balanced Force, The Greenery chose ketteQ as the first application deployed on its Salesforce platform, integrating seamlessly with a planned migration to Rootstock’s ERP and Salesforce Manufacturing Cloud.
Challenge
The Greenery operates within a highly seasonal environment where demand fluctuates based on weather patterns, and daily price changes require rapid decision-making. Managing a complex, many-to-many network of approximately 1,300 suppliers (growers) and over 8,000 customers without real-time visibility made balancing supply and demand difficult. Reliance on manual planning processes led to inefficiencies, forecasting inaccuracies, and operational constraints.
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Solution
ketteQ provided The Greenery with an adaptive and AI-driven supply chain planning solution, seamlessly integrating with their existing Salesforce and Rootstock ERP ecosystem. The solution introduced AI- and ML-powered forecasting, enabling scenario modeling and real-time demand and supply balancing. By optimizing their S&OP workflow and integrating scenario planning capabilities, ketteQ allowed The Greenery to better anticipate shifts in demand, streamline operations, and minimize waste.
With a flexible and scalable architecture, the solution also facilitated enhanced collaboration across departments. The integration with Salesforce provided sales reps with direct access to real-time supply and demand insights, ensuring informed decision-making. Furthermore, external factors such as weather conditions were incorporated into forecasting models, enabling The Greenery to improve planning accuracy and enhance supply chain resilience.
"The ketteQ solution is exceptionally adaptable and well-suited to our unique requirements today and in the future," said Pablo van Vierzen, Business & Transformational Lead at The Greenery. "We were looking for a next-generation planning solution built on Salesforce that would enable us to make full use of AI and ML to optimize our supply chain, and ketteQ checked all the boxes."
Results
Enhanced forecasting accuracy has led to a reduction in stockouts and excess inventory, while better inventory management has minimized waste and repacking fees. Real-time availability checks and improved collaboration between stakeholders have enhanced operational efficiency and decision-making. Scenario-based planning enables The Greenery to dynamically adjust supply and demand, ensuring seamless operations in fluctuating market conditions.
The Greenery’s adoption of ketteQ marks a strategic shift towards digital transformation in the produce industry. By leveraging real-time data, predictive analytics, and AI-powered scenario modeling, The Greenery is positioning itself to navigate supply chain disruptions more effectively, optimize resource utilization, and drive greater operational agility.
"We’re excited to welcome The Greenery to our growing list of customers who have made the strategic decision to transition from legacy planning to adaptive planning," said Mike Landry, CEO of ketteQ. "Our solutions will give The Greenery the visibility and efficiency needed to plan for every possibility, reduce waste, and elevate service levels."
The Greenery’s implementation showcases the strength of the Salesforce ecosystem in transforming supply chain operations. By working with EU-based partner Balance Force and embracing a "crawl, walk, run" transformation approach, The Greenery is demonstrating the power of platform-driven innovation in the food distribution industry.
