Brushing up the supply chain to master inventory management

quip has rapidly emerged as a disruptor in the dental care industry with sleek,design-forward electric toothbrushes and a customer-centric approach. Theirmission to make better oral health care accessible is supported by productsavailable online and in retail stores, as well as a subscription service that accountsfor 20% of their overall demand.

As their customer base and product lines grew, so did the complexity of their supplychain. To maintain growth without compromising efficiency or customer satisfaction,quip turned to ketteQ and its PolymatiQ™ Solver for an adaptive supply planningand inventory management solution.

quip’s rapid growth posed a critical challenge: their legacy system supplychain planning system struggled to keep pace with their dynamicmarket. The rigidity of their existing planning system limited accurateforecasting and optimal inventory management, resulting in suboptimalfill rates and excess stock.

quip faced a unique dual-demand structure: predictable subscriptionorders and variable new sales through online and retail channels. Theirlegacy system was not designed to handle these distinct streamseffectively, leading to inefficiencies. To sustain growth and meet customerdemands, they needed a flexible and intelligent solution capable ofadapting to both subscription and market-driven demands.

At a glance

• Provides electric toothbrushes and other dental care products both online and in stores
• Trusted Salesforce Customer
• Implemented ketteQ for supply planning, aiming to reduce inventory and boost fill rates
• ketteQ created dual forecasts: one for predictable subscriptions and another for general sales
• Achieved a $17 million inventory reduction
• Realized a 150% productivity increase with fewer planners required