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Throughout history and across every industry, people often grow comfortable with the familiar, oblivious to the limitations of what they’ve grown accustomed. Whether it’s relying on outdated technology or clinging to old processes, history has shown that we often adapt to constraints because we haven’t experienced anything better. This is especially true for organizations relying on legacy supply chain planning solutions—they’ve become comfortable with the status quo, unaware of how much more they could achieve with next-era planning technologies like ketteQ’s adaptive supply chain planning.

Let’s explore how this happens through a few modern and relatable examples.

Cable TV vs. Streaming Services: Stuck in the Old Model

For years, traditional cable TV dominated the entertainment industry. People paid for dozens (or hundreds) of channels, most of which they never watched. Adjusting your schedule around when your favorite shows aired was just part of the deal. Then came Netflix, Hulu, and other streaming services, which completely redefined how we consume content. Suddenly, the idea of watching anything, anywhere, at any time became a reality. No more waiting for shows to air or flipping through endless channels you don’t care about. Streaming services revealed the unseen limitations of cable TV, showing people what they didn’t even realize they were missing.

Organizations using legacy supply chain systems are similarly constrained by old models. These systems often force businesses to plan on outdated parameters and data, react slowly to changes, and lack the flexibility needed to keep pace with disruptions. However, until they experience adaptive solutions like ketteQ, which deliver real-time responsiveness, they may not realize how much their current systems are holding them back.  

On-Prem Software vs. Cloud-Based Solutions: Embracing Agility

Before cloud-based software, companies relied on on-premises solutions that required expensive hardware, manual updates, and significant maintenance. While effective at the time, on-prem systems lacked flexibility and scalability. Cloud platforms like Salesforce and Microsoft 365 transformed operations by providing automatic updates and real-time adaptability without the need for physical infrastructure.

Similarly, many legacy supply chain planning systems, built on outdated architectures that predate smartphones, have significant limitations. Companies relying on these systems are often unaware of the constraints and risks, missing valuable opportunities due to their rigidity and inability to adapt as external conditions evolve.

This is where ketteQ’s cloud-native open architecture and PolymatiQ™ solver thrive. ketteQ offers scalability, automatic tuning, and real-time integration, while PolymatiQ enables dynamic adaptation to shifting market conditions. Organizations that switch to ketteQ quickly recognize the outdated limitations of their legacy systems and the value they’ve missed by not modernizing sooner.  

Ride-Hailing Apps vs. Traditional Taxis: On-Demand Efficiency

Before the launch of ride-hailing apps like Uber and Lyft, traditional taxis were the go-to option for personal transportation. You had to wait on the curb, hope to flag one down, or call ahead and wait for an available vehicle. Then came ride-hailing apps, which completely reimagined the experience. Suddenly, people had the convenience of tracking their ride in real-time, paying automatically, and accessing services through a simple app. The efficiency and customer-centric focus of Uber and Lyft quickly exposed the limitations of the traditional taxi system.

Legacy supply chain systems mirror this outdated approach, requiring manual intervention and rigid planning settings and assumptions. In contrast, adaptive supply chain solutions like ketteQ offer on-demand efficiency, proactively adjusting to market conditions and automatically running and testing various outcomes. The old ways might feel acceptable until organizations experience the seamless advantages of adaptive planning.  

Growing Comfortable with the Status Quo

The common theme here is that people adapt to limitations simply because they haven’t experienced something better. Organizations relying on legacy supply chain planning systems are no different. They’ve grown comfortable with solutions that rely on outdated assumptions, data, manual interventions, and static parameters. The status quo feels acceptable because they don’t realize the full potential that modern, adaptive solutions can offer.

But in today’s hyper-connected world, with external forces like geopolitical tensions, labor disruptions, and shifting consumer demands, the risks of sticking with legacy systems are growing. These old tools are being stretched beyond their limits, and the cracks are showing. Just like cable TV, on-prem software, and traditional taxis, these outdated supply chain planning systems are no longer sufficient for today’s business expectations.

Enter the Next Era: Adaptive Supply Chain Planning

This is where the next generation of supply chain planning, led by solutions like ketteQ, takes over. With ketteQ’s patent-pending PolymatiQ solver, organizations can operate against a backdrop of automatically simulating thousands of potential outcomes in parallel, tune their models based on the most current conditions and data, and embrace a fully adaptive planning approach. This means no more waiting for things to break and firefighting—your supply chain planning is always on, always learning, and always improving.

ketteQ allows companies to “plan for every possibility,” reducing the risks of unexpected disruptions and enabling proactive, not reactive, decision-making. Just as streaming made cable TV feel obsolete and ride-hailing apps modernized transportation, ketteQ is redefining what’s possible in supply chain planning.

Why One Pass Isn’t Enough

In today’s supply chain landscape, the complexity and volatility of global hyper-connected parties demands more than just a single pass at solving supply chain problems. A static, one-time solve or even handful of solves leaves organizations vulnerable to disruptions and changes they can’t foresee or plan for.

With multi-pass probabilistic supply chain planning, businesses can proactively plan for a range of possibilities, understanding the boundaries of what their supply chain can withstand. The difference between single-pass and multi-pass isn’t just about the number of passes—it’s about moving from reactive to proactive planning and unlocking a new level of resiliency and adaptability.

Multi-pass probabilistic planning, as powered by ketteQ’s PolymatiQ solver, enables automatic scenario analysis and parameter tuning, dynamic adaptation to disruption, and ongoing refinement of decisions, helping businesses stay ahead in an ever-changing hyper-connected world.

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About the author

Tom Maher
Tom Maher

Tom Maher currently runs the Arizona State University Supply Chain Executive Consortium (SCEC).The SCEC partners with supply chain industry leaders to bring value to our students, faculty and our member companies through a variety of engagement opportunities, talent acquisition, research, innovation and curriculum enhancements. Tom joined ASU in October of 2023 after recently retiring from Dell Technologies. Tom started with Dell in 1998 and completing 25 years of service as the Senior Vice President for Global Service Parts. Mr. Maher was responsible for service parts life cycle support in 160+ countries where his team manages over 1000 parts depots. Mr. Maher’s global responsibilities include: planning, procurement, distribution, custom services, returns, test, repair, inventory management, supplier management and parts disposal. Mr. Maher’s organization supports all Dell Technologies hardware service offerings for each of Dell Technologies Lines of Business. Mr. Maher’s organization provided support for customer offerings ranging from: CIS, Depot and Next Business Day to Onsite Parts and a variety of Same Business Day solutions.

Prior to joining Dell Mr. Maher was with Vanstar where he held various positions in after market service parts support. Tom sits on the Non-Profit Advisory Boards for CARISCA, Code4Dev, Pay it Forward 9/11 and YILI. Tom also sits on the Advisory Boards of PyxTech and ketteQ.