How Trimble Transformed Demand Planning with ketteQ on Salesforce

The Challenge: A Digital Transformation with Demand Planning at the Core

For companies operating in the transportation industry, accurate demand planning is not just a competitive advantage—it’s essential for business continuity. Trimble, a global leader in technology solutions for transportation, faced a growing challenge: its sales and revenue operations team relied on manual, spreadsheet-based demand planning, which made forecasting cumbersome, slow, and prone to errors.

With supply chain volatility increasing and customer expectations rising, Trimble recognized the need for a digital transformation to improve forecasting accuracy, sales opportunity visibility, and operational efficiency. The company’s leadership at the time, including Alecia Brian, VP of Revenue Operations, Transportation at Trimble, knew that traditional methods were no longer viable.

“We realized manual demand planning via spreadsheets simply was not going to work anymore. We needed to automate our planning processes, and when we discovered ketteQ was built on Salesforce, we quickly learned how they could help us improve forecasting and achieve operational goals.” – Alecia Brian, Former VP of Revenue Operations, Trimble Transportation.

The Solution: ketteQ’s Adaptive Demand Planning on Salesforce

Trimble turned to ketteQ, the only supply chain planning solution built natively on the Salesforce platform. Because Trimble was already using Salesforce as its primary digital ecosystem, integrating ketteQ’s PolymatiQ™-powered demand planning capabilities was seamless—eliminating friction in adoption and speeding up implementation.

With ketteQ Demand Planning, Trimble’s sales and supply chain teams transitioned from static spreadsheets to automated, intelligent forecasting models that dynamically adjust based on market conditions, historical data, and causal factors.  

The Results: Improved Forecast Accuracy, Faster Response, and Cost Savings  

Since deploying ketteQ, Trimble has seen immediate and tangible results:  

• Stronger Forecast Accuracy: ketteQ’s demand planning solution automatically selects the best forecasting method for each product, incorporating aggregation, disaggregation, causal modeling, and machine learning to refine predictions. ‍
• Higher Productivity & Efficiency: Hundreds of Trimble sales and supply chain users now operate on a single, integrated platform, eliminating the delays and inefficiencies caused by disconnected tools. ‍
• Proactive Issue Management: ketteQ enables real-time visibility into demand fluctuations, allowing Trimble to identify and resolve potential disruptions weeks in advance. For one of its largest customers, Trimble was able to pivot supply strategies ahead of schedule, avoiding costly delays and lost revenue. ‍
• Scalability & Future-Proofing: As a Salesforce-native solution, ketteQ ensures that Trimble’s demand planning system scales effortlessly with business growth while maintaining enterprise-grade security, configurability, and collaboration features.

Why It Matters for Supply Chain Leaders

The shift from reactive, manual demand planning to automated, AI-driven forecasting is now a competitive imperative. Many organizations, like Trimble, have realized that legacy systems and spreadsheets can’t keep up with today’s supply chain complexity.

The key takeaway? Supply chain leaders must rethink their approach to forecasting, planning, and operational execution—and that means embracing flexible, AI-powered solutions that adapt in real time.  

As Mike Landry, CEO of ketteQ, puts it:

“The supply chain challenge pendulum has shifted from COVID-19 disruptions to the critical need to manage and predict demand with greater accuracy and efficiency. Companies are abandoning legacy planning systems and turning to modern, AI-driven solutions like ketteQ to improve forecast accuracy, streamline workflows, and drive better business outcomes.”

Looking Ahead: What’s Next for Trimble?

With ketteQ successfully deployed for demand planning, Trimble is well-positioned to extend its digital transformation initiatives across other areas of its supply chain, including S&OP optimization, inventory management, and real-time scenario planning.  

For supply chain executives looking to modernize demand planning, Trimble’s journey offers a clear roadmap:

• Move beyond spreadsheets and static planning models.
• Leverage AI and automation for greater accuracy and agility.
• Integrate planning with your core enterprise platforms for seamless execution.

Ready to take the next step? Read the Definitive Guide to Adaptive Supply Chain Planning to learn how you can transform your supply chain and unlock new levels of efficiency, visibility, and revenue growth.

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