Bonide Win Story
After a private equity acquisition, Bonide needed a scalable planning solution. ketteQ’s Salesforce-native platform delivered speed, efficiency, and seamless integration.
The Background
Bonide, a $75M manufacturer of pest control solutions based in Oriskany, New York, sought a supply chain planning solution to drive operational efficiency and growth following a recent private equity acquisition. With new CEO Joe Clayton at the helm, the company needed a scalable, adaptive solution to support its evolving business and ambitious goals.
The Opportunity
Gardner Tripp, a Salesforce account executive in NYC, identified Bonide’s needs and saw an opportunity for ketteQ to shine. Leveraging its seamless Salesforce-native integration and its unique position as the only supply chain planning solution on the Salesforce AppExchange, ketteQ quickly stood out as the ideal solution to meet Bonide’s requirements. Competing against other solutions, including Blue Yonder, ketteQ’s capabilities, rapid implementation timeline, and compelling demos were clear differentiators. Gardner brought ketteQ into the conversation, where the company’s supply chain experts took the lead in managing meetings and delivering tailored demonstrations and proposals. Within just four months, the deal was closed—a testament to the speed, simplicity, and value of partnering with ketteQ.
The Win
Bonide evaluated several supply chain solutions, including Blue Yonder, which was already in use at another company in their private equity (PE ) firm’s portfolio. However, ketteQ stood out with its patent-pending PolymatiQ™ solver, advanced analytics, configurable workflows, rapid deployment, and Salesforce-native advantages. The result? Bonide selected ketteQ, bringing a new logo to both Salesforce and ketteQ.
The Results
- Quota Credit
Gardner secured a quota credit larger than the average first Salesforce deal.
- Speed
The deal went from introduction to signed contracts in just four months.
- Simplicity
ketteQ handled all the heavy lifting, allowing Gardner to focus on the introduction and relationships.
- Growth Potential
This new Salesforce customer opens doors for additional cross-sell and upsell opportunities for Salesforce.
Why This Matters
This quick win showcases how partnering with ketteQ simplifies closing supply chain planning opportunities. Gardner’s success at Bonide demonstrates how Salesforce AEs can exceed quotas and build stronger client relationships by bringing ketteQ into the conversation.
Takeaway for Salesforce AEs: Spot a supply chain need in your accounts? Bring ketteQ into the conversation, and let their expertise drive the opportunity home. Get started now.
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