Shining Bright: How ACG Transformed Forecasting and Inventory Planning with ketteQ
ACG enhances forecasting and inventory planning with ketteQ, streamlining operations and improving delivery precision.
The Background
Alliance Consumer Group (ACG), a $55M innovator based in Fort Worth, Texas, designs and distributes renowned brands like NEBO flashlights and Skeeter Hawk pest defense to over 50,000 retailers worldwide, including Amazon and Lowes. Their growing global footprint demanded a supply chain planning solution capable of enhancing sales forecasting, improving delivery timelines, and optimizing inventory management. With legacy tools falling short, ACG’s leadership sought a modern, integrated solution to align operational processes with their ambitious growth goals.
The Opportunity
ACG COO Phil Laster discovered ketteQ on the Salesforce AppExchange while searching for a solution to improve delivery predictions, sales forecasting, collaboration, and inventory planning. Following an introductory call, it was clear ACG needed a platform that could eliminate inefficiencies, automate processes, and provide real-time insights—all seamlessly integrated with Salesforce.
The Win
ketteQ quickly proved its value through tailored demonstrations and a compelling business case, helping ACG justify replacing their outdated tools. Once approved by the Board of Directors, ketteQ was deployed within six months, delivering transformative results. Now, when an opportunity in Salesforce reaches a certain stage, ketteQ automatically generates promise dates in seconds, streamlining operations and driving sales and service efficiency. The solution has dramatically improved forecasting accuracy, enhanced collaboration between sales and operations, and saved valuable time.
The Results
- Quota Credit
The Salesforce sales team assigned to ACG receive quota credit effortlessly.
- Speed
With a strong business case, ketteQ was contracted after a 6-month evaluation and selection process.
- Simplicity
ketteQ managed all demos, proposals, and negotiations, allowing Salesforce AEs to focus on relationships.
- Growth Potential
ACG is positioned for continued expansion, with opportunities to scale Salesforce licenses as operations grow.
Why This Matters
This success story highlights how easy and rewarding it is for Salesforce AEs to partner with ketteQ on supply chain planning opportunities. By bringing ketteQ into the conversation, AEs can unlock new opportunities, deliver meaningful value to clients, secure quick wins, exceed quotas, and strengthen customer relationships—all while positioning themselves as trusted advisors.
Takeaway for Salesforce AEs: Spot a supply chain need in your accounts? Bring ketteQ into the conversation, and let their expertise drive the opportunity home. Get started now.
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