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The importance of supply chain planning has grown exponentially in recent years. Once considered a back-office function, it has evolved into a critical strategic focus for businesses. In today’s volatile market environment, supply chain planning is not just about keeping operations running; it’s about driving resilience, agility, and measurable value. For CIOs, this shift presents a unique opportunity to lead transformative initiatives that directly impact the bottom line.  

A New Era for CIOs

The COVID-19 pandemic exposed glaring vulnerabilities in global supply chains. Businesses faced delayed shipments, inventory shortages, and skyrocketing costs, all of which highlighted the need for more robust and adaptable planning systems. This wake-up call has pushed supply chain planning to the top of the executive agenda, often surpassing traditional investments in CRM and other business tools.

According to Gartner’s 2024 survey of global supply chain leaders, AI and generative AI rank as the top two priorities for digital investments. Similarly, PwC’s 2024 report reveals that 53% of operations leaders prioritize driving growth, while 51% focus on cost optimization through technology investments. These findings underscore a clear trend: organizations are moving beyond traditional tools to embrace advanced supply chain solutions that foster agility and resilience.

The Case for Adaptive Supply Chain Planning

Modern supply chains are no longer linear—they’re dynamic, complex ecosystems that require constant adaptation. Traditional supply chain planning tools, while effective in the past, are now a hindrance to innovation. Enter ketteQ + Salesforce, a powerful combination designed to revolutionize supply chain planning. With ketteQ’s patent-pending PolymatiQ™ solver and Salesforce’s unified platform, businesses can move from reactive to proactive planning, unlocking new levels of efficiency, responsiveness, and financial value.

Key Benefits of ketteQ + Salesforce

  1. Real-Time Insights: Gain a unified view of demand, supply, and capacity across the entire organization.
  1. AI-Driven Decision-Making: Use predictive analytics to optimize inventory, reduce stockouts, and enhance forecasting.
  1. Simplified IT Landscape: Consolidate Salesforce systems to reduce complexity and costs.: Consolidate systems on Salesforce to reduce complexity and costs.  

Why CIOs Should Take Action Now

For CIOs, the shift toward adaptive supply chain planning is more than a technology upgrade—it’s a strategic imperative. Those who prioritize supply chain innovation can deliver measurable financial value, enhance operational efficiency, and future-proof their organizations against disruptions.

Ready to lead the transformation? Download our latest white paper, How ketteQ + Salesforce Empower CIOs to Revolutionize Supply Chain Planning, to learn more.  

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About the author

Mark Balte

Mark has over 38 years of Supply Chain experience leading visionary technology innovations that drive transformative process changes which result in significant financial and quantitative results for clients. He is renowned for his unique ability to formulate a visionary strategic road map which applies technology to solve complex supply chain challenges.

Prior to joining ketteQ, Mark held key executive leadership positions at Logility including overall responsibility for Research and Development, Product Management, Analyst Relations, Thought Leadership, Acquisitions.

Mark received his Bachelor of Science in Mathematics from Sewanee (University of the South) and his Master of Science in Operations Research from Georgia Tech.

Mark Balte
Vice President of Product Management